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Kellogg’s Breakfast for Better Days

Kelloggswww.kelloggs.co.za
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Nearly one-fifth of South African children are not eating breakfast before going to school1. To help address this need, Kellogg is launching a large-scale Breakfast for Better Days™ Initiative, which will provide five million servings of breakfast to children throughout 2014, with 25 000 school children receiving breakfast every school day.

With one in eight people around the world facing food insecurity each day2, Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship fund, have pledged to provide a billion servings of breakfast and snacks to children and families who need it most, through this global initiative. In South Africa, a breakfast of Kellogg’s cereal and milk will be provided to children in Gauteng, KwaZulu-Natal, Western Cape and Eastern Cape provinces. Partnering with Kellogg are FoodBank South Africa, the country’s largest food banking network and Kellogg’s international partner in the global initiative, who will distribute the food; and Parmalat, who will be donating the required milk.


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