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Itchy Dog? Environmental Allergies? New Food for Healthy Skin.

PD_Derm Defense_with_Chicken_packIntroducing new Hill’s™ Prescription Diet™ Derm Defense™

South Africa (November 2016) – Environmental allergens pose an invisible but constant nuisance to many dogs. Pollens, moulds and house dust mites can be found almost anywhere, and in any season.

It is estimated that more than 50 percent of allergy cases in dogs are caused by environmental and flea allergies, which can leave dogs driven mad with constant itching. Scratching damages the skin, allowing allergens to penetrate, which could potentially lead to infections and create a vicious cycle notoriously difficult to eliminate or control.

Now, with new Hill’s™ Prescription Diet™ Derm Defense™, soothing the itch could be as simple as serving your dog his dinner. This new product is formulated with HistaGuard™ Complex, a proprietary blend of egg, antioxidants and ingredients rich in polyphenols, which helps break the cycle of inflammation and itching.

With the addition of Derm Defense™, the Hill’s™ Prescription Diet™ skin portfolio – with Prescription Diet d/d and Prescription Diet z/d – now includes nutrition to help address almost any dermatologic condition or dietary sensitivity.

Hill’s™ Prescription Diet™ Derm Defense™ is available exclusively from veterinarians around South Africa from October 2016. For more information, speak to your vet or visit
About Hill’s Pet Nutrition

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. The right nutrition combined with the devotion of veterinary professionals can transform the lives of pets; and healthier and happier pets can transform the lives of pet parents. Hill’s is dedicated to pioneering research and groundbreaking nutrition for dogs and cats based on a scientific understanding of their specific needs. HILL’S™ Prescription Diet™ dietetic pet foods, HILL’S™ Science Plan™, HILL’S™ VetEssentials and HILL’S™ Ideal Balance™ wellness pet foods are sold through veterinarians and pet specialty retailers worldwide. For more information about Hill’s, our products and our nutritional philosophy, visit us at or Facebook, keywords “Hill’s Pet Nutrition”

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