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Transforming Lives – Real Pets, Real Stories

0017Innovative, Interactive Website Lets Pet Parents Brag about Their Pets

CAPE TOWN, South Africa (DATE, 2016) – Pet parents now have a place where they can brag about their pets and share stories of how nutrition has helped transform their pets’ lives. Hill’s Pet Nutrition created the interactive website, as part of its unwavering commitment to ground-breaking nutrition and constant innovation.

The website,, features real pets, real pictures and real stories from pet parents across the country. The home page is a beautiful mosaic of rescue dogs, pampered pooches and fluffy felines. Every pet story and photo added to the website helps complete the picture.

The mosaic is interactive and allows people to search for stories that may touch their heart. They can search for pets in their neighbourhood, pets with specific health conditions or even pets adopted from a favourite shelter. is the latest advancement in Hill’s innovative and transforming journey, which began more than 75 years ago.

Hill’s has been at the forefront of veterinary clinical nutrition since the 1930s. The new website shares the story of how Dr. Mark Morris, Sr., developed Hill’s Prescription Diet Canine k/d, the first ever veterinary prepared food for the management of a canine disease, and how he helped save the life of Buddy, the first seeing-eye dog in the US.

Today Hill’s employs more than 220 veterinarians, PhD nutritionists and food scientists to develop therapeutic and wellness foods. The company’s long-term investment in learning, technology and science has helped it develop many industry-leading innovations, including the most extensive range of clinical nutrition products for sick, at-risk and healthy pets.

“We are proud of the fact that we were the first company to apply the concept of evidence-based clinical nutrition to the development of pet food,” Herrick said. “We are the only pet food company that we know of using nutrients to change how genes are expressed to help manage disease conditions in companion animals. In some cases, we’ve taken steps that not even human medicine has been able to.”

“Pets have the ability to transform our lives; nutrition has the power to transform theirs,” Herrick said. “And we are thrilled that so many pet parents in South Africa have seen the power of Hill’s first-hand. You can read their amazing testimonials and post your own story on”

URLS / Links
Twitter: @HillsPetSA
Facebook: @HillsPetZA

About Hill’s Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. The right nutrition combined with the devotion of veterinary professionals can transform the lives of pets; healthier and happier pets can transform the lives of pet parents. Hill’s is dedicated to pioneering innovation and ground-breaking nutrition for dogs and cats. Hill’s Prescription Diet™ therapeutic pet foods, Hill’s Science Plan™ and Hill’s Ideal Balance™ wellness pet foods are sold through veterinarians and vet specialty retailers. For more information about Hill’s, visit www.HillsTransforming or join their pet loving community on Facebook.

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