Who is Amanda?
Consumer Research, Brand Positioning and Marketing Strategy Amanda Reekie is an experienced brand strategist who thrives on creative problem solving. She has 20 years work experience, 12 of those in corporate marketing departments on established local and international brands like FMCG – Dettol, Disprin – Reckitt Benkiser; Colgate, Palmolive, Silk-e, Protex -Colgate-Palmolive, Retail – Sales House; Edgars – Edcon, Digital – inthebag – Wooltru’s online business. She launched her own marketing consultancy launched in September 2001, business re-named imagineNATION Alliance in 2004.