Who is Vonda?
Media Strategist and Market Analyst Vonda has a Bachelor of Primary Education from UCT and an IMM Advertising Diploma. She also happens to be a qualified aromatherapist and reflexologist!
She specializes in media strategy and market analysis and has 20 years top-level experience in this field working as media director at ad agency Berry Bush BBDO and heading up the marketing services and market analysis department for Oracle Airtime Sales, the advertising sales and marketing arm of M-Net and DStv.
Her mantra is “the right solution through right-brain thinking.”
Examples of Vonda’s clients and projects to date:
- The Property Magazine (launched in CT March 2004) – market analysis
- The Property Magazine (launched in CT March 2004) – market analysis
- Oracle Airtime Sales: Out Of Home sports study – research project
- New medium for the Black taxi commuter – market analysis
- Spire Property Services and Paramount Property Fund – media strategy
- Go Girl (new energy drink) – media strategy
- Touchline Media (a 15 magazine portfolio – e.g. Men’s Health, Golf Digest, Shape, BA’s Horizons magazine, etc). Market analysis and marketing services work
- Media24’s Creative Living magazines: Ideas, Idees, Tuis and Home magazines (market analysis and marketing services work)
- Spier Leisure, Stellenbosch (media strategy)
- Media24’s Son newspaper (market analysis and marketing services work)
Vonda and PWMC work collaboratively with Media Co-Ordination and Full Circle Media, media independents who handle media implementation and media buying.