02. Who are we?
Page three media, named top specialist media agency in South Africa at the 2011 MOST Awards has concluded a strategic alliance with 21-year-old multi-award-winning international media company PHD Worldwide, based in London.
PHD Worldwide has acquired a 70% shareholding in page three. Page three MD Anne Dearnaley and directors Lynnette Heyns and Ilan Lazarus retain a 30% shareholding and will continue to drive the agency that in four years of trading has reached billings of over R1 billion.
The directors say that ‘to achieve the goals we have set ourselves we needed to match our unique DNA with an international leader, and the decision went with PHD Worldwide.’
Mike Cooper, CEO of PHD Worldwide, says page three is an excellent fit for the PHD culture. ‘We believe it will faithfully deliver our thinking and approach to clients in South Africa. All of us across our 72-office global network are really excited to be welcoming them to PHD Worldwide.’
‘As a pioneering media network that is focused on providing clients with exceptionally creative and innovative media solutions around the world, we have enjoyed a great deal of success in recent years in terms of major new global client wins and outstanding industry recognition,’ he said.
In the past month PHD has picked up the USD$200 million media planning and buying account for mobile handset company Sony Ericsson and won hotel group Hyatt’s global digital media planning and buying business.
The page three team, under the PHD Worldwide banner, intends to create a similarly dominant presence in Johannesburg to that which they have in Cape Town.
From the platform of the new alliance they will tap into the collective intelligence of the PHD network and cutting-edge thinking from across the world of marketing and the social sciences – from behavioural economics and cognitive psychology through to econometric meta-analysis. PHD uses sophisticated tools and systems that allow for investment setting and allocation, target audience refinement, channel selection, flighting, integration, measurement and monitoring.
Website: www.pagethreemedia.co.za
Twitter: @Pagethreemedia
About PHD
Founded in London in 1990 as the first planning-led media agency, PHD is a proven innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. PHD is a global network with over 2,500 employees in more than 60 countries and is built on a culture of thought leadership, creativity and innovation.
In 2010, PHD won nine ‘Media Agency of the Year’ awards following numerous high profile new business wins across markets including UK, USA, Canada, China, New Zealand, Australia and Asia Pacific. It continues to deliver on its philosophy of “Finding a Better Way” for its clients.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com),
a division of Omnicom Group Inc. (NYSE: OMC)
About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies. By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients.