02. Who are we?
Advertising that doesn’t look, feel or smell like advertising is one cornerstone of the philosophy that drives BOO! Surprising Media Solutions.
The others are proximity, exclusivity and unpredictability, all of which stamp BOO! as a thought leader in alternative communications, driving it closer to the consumer, going where the competition hasn’t gone, and catching its audience off guard in the best way.
BOO! is a leading (Out of Home) OOH media company with offices in Johannesburg and Cape Town, opening soon in Mozambique and DRC, and a with big appetite for more of the African pie.
BOO!’s brilliant creative team creates master signage strategies for property owners to grow their non-GLA income streams, and consults with them from a position of strength on Wi-FI analytics and customer engagement.
BOO! offers a 360-degree communication solution, working with all elements of its clients’ property divisions, including asset management, operations and marketing management, facilities and IT.
In 2011 page three media merged with international strategic media planning company PHD Worldwide to broaden their global reach. The merger is a symbiotic relationship that also gives PHD a strong foothold in Africa. page three media has adopted the PHD identity under the PHD Worldwide branding. PHD Worldwide acquired a 70% shareholding in page three. page three MD Anne Dearnaley and directors Lynnette Heyns and Ilan Lazarus retain a 30% shareholding and continue to drive the agency.
PHD delivers high-level, innovative media strategies that have seen its billings top one billion in four years, vindicating a move into what might at first have seemed a tightly held industry of traditionists. Dearnaley, Heyns and Ilan, with impeccable credentials in this field, combined their skills in August 2007 to form an independent strategic media planning agency, with the aim of returning the passion and energy to their sector of the market. That they succeeded is common cause, and their client base and current associations speak for themselves.
About PHD Global
Founded in London in 1990 as the first planning-led media agency, PHD is a proven innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. PHD is a global network with over 2,500 employees in more than 60 countries and is built on a culture of thought leadership, creativity and innovation. In 2010, PHD won nine ‘Media Agency of the Year’ awards following numerous high profile new business wins across markets including UK, USA, Canada, China, New Zealand, Australia and Asia Pacific. It continues to deliver on its philosophy of “Finding a Better Way” for its clients.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
