Why blow your trumpet?02. Who are we?

PR is an important part of the marketing mix for any individual, small or large business that needs to persuade, sell, educate, stimulate action, tilt perceptions, create desire, up awareness, whip up interest or rally third-party endorsement.

We talk about AIDA: Awareness, Interest, Desire and Action.

Here are some tangibles:

  • PR Gets attention

    PR GETS ATTENTION

    Six times as many people read the average article as read the average ad. More

  • PR is credible

    PR IS CREDIBLE

    87% of people believe what they read in consumer magazines.

  • PR Sells

    Cathy Williams
    PR SELLS

    For client Ivodent, PWMC launched Dentyl pH Fresh Breath Week, which resulted in increased sales of 300% in one month. More

  • PR imagery motivates

    Judy Chapman
    PR IMAGERY MOTIVATES

    In 2004 South Africa’s progressive decor magazine VISI, through a PR call-to-action campaign, initiated and implemented by PWMC, invited members of the public to log onto the VISI website to vote for South Africa’s favourite building. More

  • PR is good value

    Phyll Cowie
    PR IS GOOD VALUE

    Weg! chose to arrive on the local market in 2004 using a publicity driven campaign to launch the brand, with very little advertising spend. More

  • PR enhances image

    Phyll Cowie
    PR ENHANCES IMAGE

    PWMC generated more than R9.5 million worth of publicity coverage (PR credibility value @ R30 million) over a 20-month period, for property client Pinnacle Point Holdings. More

PR GETS ATTENTION

Six times as many people read the average article as read the average advert.
Through PR and no advertising spend, driven by PWMC, Solms-Delta wine estate in Franschhoek, in an extremely competitive and critical market, went from being an unknown brand to one of the most talked-about, forward-thinking wine estates in the country. An initial launch period of eight months, yielded publicity to the value of R3 million.

PR SELLS

For client Ivodent, PWMC launched Dentyl pH Fresh Breath Week, which resulted in increased sales of 300% in one month.
The Hills Pet Nutrition’s Pet Slimmer of the Year campaign relies solely on PR to drive the sales of their weight products. Over the past four years, coverage worth in excess of R10 million has been generated, resulting in a significant surge in sales, which the client attributes mainly to publicity support.

PR IMAGERY MOTIVATES

In 2004 South Africa’s progressive decor magazine VISI, through a PR call-to-action campaign, initiated and implemented by PWMC, invited members of the public to log onto the VISI website to vote for South Africa’s favourite building. Now in its fourth year, in association with the South African Institute of Architecture, the campaign enjoys high reader participation, with strong opinions emanating from respondents about the buildings around them. The campaign also continues to spark debate and coverage amongst the media, with regular national coverage secured in broadcast and print media such as Rapport, The Sunday Independent, Business Day, Beeld, Volksblad, Pretoria News, 702 Radio, 567 Cape Talk, RSG and 5FM.

PR IS GOOD VALUE

Weg! chose to arrive on the local market in 2004 using a publicity driven campaign to launch the brand, with very little advertising spend. The campaign produced more than R1.5million worth of ad-value coverage, yielding an editorial credibility value of almost R5 million, with the client achieving sales and subscriptions in excess of anticipated margins. Weg! and sister publication Go! are now the highest circulating outdoor and travel magazines in South Africa.

PR ENHANCES IMAGE

PWMC generated more than R9.5 million worth of publicity coverage (PR credibility value @ R30 million) over a 20-month period, for property client Pinnacle Point Holdings. This raised the international profile of the Pinnacle Point Beach & Golf Resort and the extensive exposure resulted in the resort being graded by a leading US golf publication and voted as the Top 10 Best New Course in the World in 2007!

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